The 3 Step Framework That’ll Get You Meetings With High Value People
By Alex Berman - Dumb Little Man - Tips For Life http://www.dumblittleman.com/2014/01/the-3-step-framework-thatll-get-you.html If you haven’t heard yet, email is the most effective way to get in touch with any busy or hard to reach person. Using emails over the last year, I’ve been able to meet with a bunch of my heroes in the blog world, interview startup founders about their products, and, by reaching out and meeting the right people, used email to land a job within two weeks of moving to New York City. You can do the same thing by using the framework outlined below, but first let’s talk psychology. Why would a high value person want to help a random person who cold emailed them? In my experience, these people love giving advice to anybody who is actually interested assuming the listener will not only listen to what they have to say, but take action on it. When I go to these meetings, I ask direct questions about things I’m struggling with, then I put their advice into practice and email the person a week or two later with the results of their advice. By using this email framework, you’ll be able to set yourself up as that type of person, too. Here’s how to write the perfect email: 1. Start with a familiar heading Use “Hey” or “Hi” instead of Dear, and then their first name. If you’re too formal in an email you’ll come off as too robotic, and we’re trying to connect with people here, not robot them. So unless you’re emailing a doctor or a judge, use their first name in the intro. 2. Open with a specific compliment When I was trying to meet with people in the advertising industry to learn more about what it takes to get a job as a creative director, I would pick a specific advertising company (using the guide on AdAge, you can also use LinkedIn, TechCrunch, or any site that lists companies in an industry). Then I’d Google the company to find out what specific campaigns they ran, find the campaigns, form an opinion about one of them, and write that opinion in the first line of the email. Having a specific compliment will make it obvious to the high value person that the email was directly targeted toward them, and not some random email blast. This will make them way more likely to respond. 3. Ask for what you want After you give them a specific compliment, introduce yourself quickly, point out how you found their info so you don’t come off like a creep, and then ask for what you want. Normally I ask for a coffee meeting if I’m in the same city, or a phone call if they’re somewhere far away. People that are busy want to be able to give a quick answer, so make it easy for them to say either “yes” or “no” to your request, to make sure the message doesn’t get stuck in their inbox. Also, keep the first message under five sentences, because when busy people get long emails, they either press “mark as unread” and never get to it, or delete them on the spot.